ChaiOne is a user-research based mobile design and development agency in Houston, TX. They focus on enterprise applications in industries such as: oil & gas, financial services, e-commerce, and retail.
My Role at ChaiOne
ChaiOne approached me about joining their team as their first 'Web' person. They had primarily worked on mobile applications but they were getting asked to create more and more websites. As a Senior Front End Designer & Developer, I was responsible for supporting the sales, design, dev and marketing teams with technology research, RFP responses, marketing landing pages, and managing the corporate website.
ChaiOne Corporate Website
My involvement with the corporate website was multi-faceted. I managed the WordPress site, installed/updated plug-ins, designed pages, and built templates.
ContextHub Web Application
ContextHub, now defunct, was an application that allowed you to set up geofences and track devices, people, and get reports. I was involved with the front end development of the application.
PageFlex UI Design
PageFlex needed a more user-centric design and product building interface. I worked with our team of designers to create HTML 5 templates and a styleguide for their internal team to use.
ChallengeThe challenge with this project was finding the right e-commerce software and ensuring that the design matched the brand personality. Some other wine sites designed a fun and playful site with illustrations. I initially thought that might be an interesting, fun to design approach.
StrategyI worked closely with their team to research shopping carts and Magento came away as the clear winner. It helped that I had experience working with Magento. I performed demographic research, read alot about the wine industry, maybe drank a little wine for ‘testing’ purposes, and started scribbling down ideas for a layout. After doing research and brainstorming, I better understood their personality. They have beautiful vineyards, great looking bottles. So I wanted to use that as much as I could while also looking for ways to simplify.
ResultsThe new website was launched in time for the Holiday season in 2013 and I continue to do some occasional work to support the marketing team. Uncorked.com had their highest year of sales in 2015 and they continue to grow their customer base. After the first year I recommended they move their hosting to Nexcess, and that move really helped improve site performance.
Project Interface DesignsI researched interface elements for creating custom print pieces on their website and created wireframes with other designers.
Visual DesignI worked with another designer to create templates for their storefront. I then coded them using HTML5, CSS3, and jQuery. Living Style Guide I used a framework for documentation that was web based and had sample codes and templates their developers could use as a guide. Technologies/Frameworks