Retrosnapshots

2008 – 2018

Overview

Turning a Hobby into a Hustle

For years I had been touching up and re-printing old photos and vintage posters and art using my large format Epson printer.

First, I sold them on eBay but after seeing how much I was losing to fees I started working on my own platform.

Since I could not advertise my own website on eBay directly I slowly began sending customers to my website for additional prints I didn’t have on eBay.

I also ramped up my SEO game using many of the tools and tricks I have learned over the years as a web designer and coder.

Strategy

Creating a Scalable Ecosystem for the Future

Terlato was looking to the future, but their current systems were built around a world that was quickly dissolving. An ecommerce solution that could integrate with their inventory management and fulfillment systems would help ease the transition.

I was brought in initially to provide UX and design expertise. However, my experience with ecommerce platforms allowed me the opportunity to guide them to Magento, an ecommerce platform that was both open source and well maintained by the community. It was solid and scalable. I recommended this platform and assisted in interviewing backend partners for the integrations with their front and back of house systems.

Methods | Research

Finding our Customers and Mapping Their Behaviors

Personas

I created a user persona based on interviews of stakeholders, customers, and by reviewing analytics data.

What I came up with was an ideal customer profile including their goals, lifestyle and needs. Personas are a great way to see if your design/branding strategy is matching what your users need. 

Journey Mapping

A journey map is a visualization of the process that a person goes through in order to accomplish a goal. It’s a great tool to understand where the process is working well and where it is failing – your customers pain points.

If you do not pay attention to where your UX is failing your product and business will soon follow.

User Flows

User flows or flowcharts, as they are sometimes called, are diagrams that display the complete path a user takes when using a product.

The user flow lays out the user’s movement through the product, mapping out each and every step the user takes—from entry point right through to the final interaction.

Methods | Design

Wireframes and Visual Designs

Wireframes

I reviewed client briefs, user research and other metrics to create wireframes for the shopping site.

Wireframes

I reviewed client briefs, user research and other metrics to create wireframes for the shopping site.

Visual Designs

I reviewed client briefs, user research and other metrics to create wireframes for the shopping site.

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