Rand McNally


UX / DESIGN / CODING / EMAIL MARKETING

Rand McNally specializes in mapping, directions, GPS devices and travel guides for the consumer, education, and commercial trucking markets.
 

MY Role at Rand McNally

As the Senior Interactive Designer I was responsible for creating the look & feel for various web properties and mobile apps. I conducted user research, created UX wireframes/prototypes, designed interfaces, and also did some front end development with HTML/CSS/jQuery.
 

Commercial Trucking Microsite

This microsite was a part of the Rand McNally website with a focus on products and services for the commercial transportation industry.

I was responsible for designing the look and feel for this website, then coding the website to fit in their custom CMS system using .jsp's.

Explore America iPhone/iPad Apps

The Explore America iPhone app was created as a fun way for users to explore favorite American travel destinations. The app featured a place of the day, videos, contests, and quizzes to market Rand McNally's travel destination guides.

My role in this project included creating high fidelity prototypes, app design, and image generation.


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POI GPS iPad App

The Rand McNally PND iPad app was created to help users get directions, plan trips, and find points of interest along their route.

My role on this project included creating high fidelity prototypes, interface design and creating all of the images for the developers.