Rand McNally specializes in mapping, directions, GPS devices and travel guides for the consumer, education, and commercial trucking markets.
My Role at Rand McNally
As the Senior Interactive Designer I was responsible for creating the look & feel for various web properties and mobile apps. I conducted user research, created UX wireframes/prototypes, designed interfaces, and also did some front end development with HTML/CSS/jQuery.
Project: Commercial Trucking Website
This microsite was a part of the Rand McNally website with a focus on products and services for the commercial transportation industry.
I was responsible for designing the look and feel for this website, then coding the website to fit in their custom CMS system using .jsp’s.
Project: Explore America iPhone App
The Explore America iPhone app was created as a fun way for users to explore favorite American travel destinations. The app featured a place of the day, videos, contests, and quizzes to market Rand McNally’s travel destination guides.
My role in this project included creating high fidelity prototypes, app design, and image generation.
Project: POI GPS iPad App
The Rand McNally PND iPad app was created to help users get directions, plan trips, and find points of interest along their route.
My role on this project included creating high fidelity prototypes, interface design and creating all of the images for the developers.
Education Store – I worked on visual designs for the education store microsite.
TND Flash Demos – The TND are GPS devices designed specifically for commercial truckers. For tradeshows and other marketing events, I created Adobe Flash demos showing the product and features.
Sponsor Banner Ads – For sponsors on the Rand McNally website, I created banner ads in various sizes.
Marketing Emails – To support the marketing team, I designed and coded HTML emails for various email lists related to education, travel, and commercial trucking.