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Favorite projects and Tools
Favorite projects and Tools
Web designers and developers know that every project is different – customer requirements and user needs vary wildly so identifying the proper solutions requires research, problem solving and technology.
Web designers and developers know that every project is different – customer requirements and user needs vary wildly so identifying the proper solutions requires research, problem solving and technology.
A journey map is a visualization of the process that a person goes through in order to accomplish a goal.
Conducting the research to create a journey map can help identify points of friction, usability issues, missing features and find unexpected opportunities.
The journey map I did for Terlato helped identify issues around the checkout process as well as opportunities to create more loyalty via a Vintners Credit program that was initiated to reward repeat customers.
Personas are a great way to see if your design/branding strategy is matching what your users need. and A journey map is a visualization of the process that a person goes through in order to accomplish a goal.
For Terlato Wines, I created a user persona based on interviews of stakeholders and customers.
After reviewing the interviews and website analytics data, I had a better understanding of what an ideal customer looks like — beyond basic demographic data to include goals, lifestyle and needs.
User flows or flowcharts, as they are sometimes called, are diagrams that display the complete path a user takes when using a product.
The user flow lays out the user’s movement through the product, mapping out each and every step the user takes—from entry point right through to the final interaction.
Here I mapped out the user flow for different actions users would take on this financial services app.
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Design | Front End Development
Design | Front End Development
Theme Design | WordPress Migration
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