Crypto Projects

Visual Design : Front End Dev : Social Media

Overview

Helping Startup Crypto Projects Stand Out

Over the past several months, I’ve begun learning as much as I can about blockchain technology and Web3.

Over the past month, I’ve launched 2 websites for new crypto projects on the Ethereum blockchain: IIINU and DIME.

Decentralized Finance

ParaDime Website Design

I created a user persona based on interviews of stakeholders, customers, and by reviewing analytics data. What I came up with was an ideal customer profile including their goals, lifestyle and needs. Personas are a great way to see if your design/branding strategy is matching what your users need. 

MEME COIN

3INU Design and Social Media

Website Design & Hosting

I created a user persona based on interviews of stakeholders, customers, and by reviewing analytics data. What I came up with was an ideal customer profile including their goals, lifestyle and needs. Personas are a great way to see if your design/branding strategy is matching what your users need. 

Social Media Posts / Graphics

A journey map is a visualization of the process that a person goes through in order to accomplish a goal. It’s a great tool to understand where the process is working well and where it is failing – your customers pain points. If you do not pay attention to where your UX is failing your product and business will soon follow.

Strategy

Creating a Scalable Ecosystem for the Future

Terlato was looking to the future, but their current systems were built around a world that was quickly dissolving. An ecommerce solution that could integrate with their inventory management and fulfillment systems would help ease the transition.

I was brought in initially to provide UX and design expertise. However, my experience with ecommerce platforms allowed me the opportunity to guide them to Magento, an ecommerce platform that was both open source and well maintained by the community. It was solid and scalable. I recommended this platform and assisted in interviewing backend partners for the integrations with their front and back of house systems.

Outcome

A Website Built for Sustainable Growth

The new website was launched in time for the Holiday season in 2013 and I continued providing design and development support until 2017.

Uncorked.com had their highest year of sales in 2015 and they continue to grow their customer base. After the first year I recommended they move their hosting to Nexcess, and that move really helped improve site performance.

The knowledge I gained in helping bring an existing company into the e-commerce space was invaluable. Magento is a great commerce platform and it has served Terlato well.

By the end of my work there I had touched nearly every aspect of the business:

  • market research
  • competitive analysis
  • information architecture
  • project management
  • visual design
  • print design
  • search engine optimization
  • AdWords Management
  • Adding new inventory
  • Email Marketing
  • … etc.